Gisele picks logo, shops with Tom

Gisele Bundchen and Tom Brady shopping in West Hollywood. Gisele Bundchen and Tom Brady shopping in West Hollywood. (AKM Images)
By Mark Shanahan & Meredith Goldstein
Globe Staff / July 10, 2010

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World Cup 2010 isn’t over yet and they’re already hyping World Cup 2014. At an event in Johannesburg yesterday, Luiz Inacio Lula da Silva, the president of Brazil, unveiled the official logo of World Cup 2014 — a green, yellow, and red design consisting of three clasped hands forming the World Cup trophy. Who thought that was a good idea? Gisele Bundchen, that’s who. Tom Brady’s supermodel spouse judged the competing entries along with Brazilian Football Confederation chairman Ricardo Teixeira, FIFA executive secretary Jerome Valcke, architect Oscar Niemeyer, writer Paulo Coelho, singer Ivete Sangalo, and designer Hans Donner. On her website, Bundchen posted this comment: “It was very nice to be able to participate in choosing the logo of the 2014 World Cup that will take place in Brazil. Soccer is a national passion and the Brazilians always look forward to the World Cup. It’s a great opportunity to invest in the development of this country.’’ The happy couple, meanwhile, are still on the West Coast, where they were snapped shopping for furniture the other day at the Brenda Antin store in West Hollywood.

A Swift dinner
Maine may be called Vacationland, but Taylor Swift was all business during her visit to the Pine Tree State this week. The 20-year-old country star spent two long days shooting a music video, presumably for a song from the forthcoming follow-up to “Fearless.’’ The cameras were rolling Wednesday at Ram Island Farm in the Portland suburb of Cape Elizabeth, and Thursday at Christ Church in Kennebunk, where Swift played the blushing bride in a wedding scene. (For what it’s worth, Swift wore a traditional cream-colored gown to the sham ceremony.) The singer satisfied her hunger with a visit to Becky’s Diner on the Portland waterfront. With her mother, Andrea, and a small entourage, Swift pulled up outside Becky’s at 10:20 p.m. Wednesday — 20 minutes after the diner had closed. “We don’t normally let people in after we’ve closed, but they were so nice,’’ owner Becky Rand told us yesterday. “They said Taylor was in the car and asked if it was too late to eat. . . . She was just lovely, but looked tired after a long day of filming.’’ Rand said her 25-year-old son works at the restaurant and was there when Swift walked in. Did he get her number? “My son already has a lovely girlfriend,’’ she said. Swift ordered a cheeseburger and a soda, while her mom had a lobster roll. Rand said the songbird posed for a few photos and tipped the staff generously before leaving. Swift is just the latest VIP to grab a bite at the venerable diner. Bill Clinton, Tipper Gore, Toby Keith, Daughtry and Kellie Pickler, and Guy Fieri have all been in.

No ‘Ante’ for Affleck
Ben Affleck was conspicuous by his absence from last weekend’s World Series of Poker “Ante Up for Africa’’ event in Las Vegas. Affleck was MIA without explanation — until now. The Cambridge-bred actor apparently sat out the fund-raiser due to a fierce migraine. “This is the one poker event I go to each year, and I didn’t even get to play,’’ Affleck told the New York Post. New Hampshire native Annie Duke was all in, as were Don Cheadle, Matt Damon, Shannon Elizabeth, and several other celebs.

‘Network’ premiere
“The Social Network,’’ director David Fincher’s movie about the creation of Facebook, will premiere Sept. 24 at the New York Film Festival. Written by Aaron Sorkin and starring Jesse Eisenberg, new “Spider-Man’’ Andrew Garfield, and Justin Timberlake, the film was partially shot in Boston. “It’s exceptionally rare to discover a film that so powerfully captures the spirit of its time; ‘The Social Network’ is such a film,’’ said Richard Peña, the Film Society of Lincoln Center’s program director, in a statement. Facebook cofounder Mark Zuckerberg has not been so complimentary about the book on which the movie is based. Zuckerberg told the Wall Street Journal that Boston author Ben Mezrich’s “The Accidental Billionaires: The Founding of Facebook, A Tale of Sex, Money, Genius, and Betrayal’’ is full of “inaccuracies.’’

Dog days of summer
Photographer William Wegman, who is famous for his portraits of his pet Weimaraners, dropped by the Panopticon Gallery at the Hotel Commonwealth to see the exhibit of his work. (Called “Inside/Outside,’’ the show is up through Sept. 7.) “What I like about Weimaraners is that they’re kind of blank and neutral-toned,’’ the Mass Art alum told us. “By positioning them against things, or with things, I can tell all sorts of interesting stories.’’ Wegman, who grew up in East Longmeadow and splits his time these days between New York and Rangeley, Maine, said he and his dogs both benefit from their working relationship. The canines aren’t paid, he said, but “I have a feeling that the places where I live wouldn’t be so plush without their royalties. . . . They provide and are provided for.’’

Book fans’ choice: polar bear or rock ’n’ roll?
Hipster culture vultures had a tough call to make this week. In Coolidge Corner, the Brookline Booksmith welcomed T Cooper, whose latest book, “The Beaufort Diaries,’’ is about a polar bear who befriends Leonardo DiCaprio to avoid extinction. (Yes, weird.) While over in Cambridge, self-described candy freak Steve Almond hosted a night at Oberon to celebrate his book about music fandom, “Rock and Roll Will Save Your Life.’’ Almond recruited his singer pal Dayna Kurtz to perform as part of the evening’s festivities.

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