Sacha Baron Cohen enhanced his manhood with quilted padding for his new film.
The 'Borat...' star - who plays Signor Adolfo Pirelli, the arch enemy of Johnny Depp's Sweeney Todd in Tim Burton's new musical 'Sweeney Todd: The Demon Barber of Fleet Street' - insisted the costume designer insert the penis-boosting material into his tight Victorian trousers.
Designer Colleen Atwood said: "We augmented Sacha's costume. It was his idea. We stuffed his pants with a little quilted thing.
"We tried different materials and different sizes and positions. You kind of forget what you're doing, and you're just sort of looking at what looks the best. I would like it if a lot of people think it's real."
The Oscar-winning costume designer also revealed she had to make 25 shirts, eight pairs of trousers and seven waistcoats for Johnny as the fake blood stains were impossible to wash out.
She told E!: "The big thing was the blood in the murder scenes went everywhere and we were worried about how we were going to get it off.
"It's sort of sticky, so it's the kind of stuff you want to get off quickly, but Tim and everybody got it down to such an art that we didn't have thousands of takes. It went really well considering how challenging it was."
In the movie, Depp plays a murderous barber who kills his clients, while Burton's long-term Helena Bonham Carter portrays his accomplice Mrs. Lovett who turns his victims into meat pies.