Cheeseboy raises money for charity to celebrate new Pru store

The new Cheeseboy: Grilled Cheese to Go stand at the Prudential Center food court is holding a fundraiser today for Association of Hole in the Wall Camps.

Hole in the Wall provides outdoor activities to children afflicted with chronic and life-threatening medical conditions. It was founded by actor Paul Newman in 1988. After each store opening, Cheeseboy has held a fundraiser for the Westport, Conn.-based nonprofit.

This is the third location in Massachusetts and fourth overall for Cheeseboy, which founder Michael Inwald founded in Milford, Conn., in 2009. Inwald, 30, is looking to grow the concept nationwide.

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“We’re looking into expanding nationally with franchisees . . . we intend to be a national concept within the next few years,” he said.

In the meantime, Cheeseboy will grow locally, Inwald added, with one to three new stores in Boston by the end of the year.

“Grilled cheese is one of the most popular food items in this country,” Inwald said.